Let’s start with the first phase.
It seems trivial to say, but having a website is now of primary importance for a company.
Once built, however, it does not mean that the work is finished. It is necessary to take care of it, to update it with always new contents inherent to one’s own reference sector.
The website must be up to date with technologies but at the same time in line with the characteristics of the visitors.
So it is essential to analyze your target audience, identify their needs and the means through which they document and communicate, to choose the most suitable ones to use.
For example, not all companies, especially medium / large ones, have updated computers and operating systems. It is good to make sure that the website is correctly visible and usable by everyone.
I will not go into detail on the technical and functional characteristics of a website but a small parenthesis should be made on the importance of the user experience.
The website must communicate and cancel the distances between the two interlocutors. The user must be able to interact with the pages of the website and navigate it simply, identifying the information he is looking for as quickly as possible. The keywords are: simplicity, consistency and relevance.
As for the contents instead, what to insert to make your website effective?
The goal of the Lead Generation is to inform and educate its audience.
Doing so means creating and publishing content of value for the user but which at the same time characterizes the company as an expert in its reference sector, through the inclusion of:
- Images and texts with a strong attractive component and which at the same time provide a clear and immediate representation of the company and the context
- Case Histories and customer testimonials. The inclusion of one’s own projects and clients gives the company immediate authority and at the same time transmits confidence to those who are browsing the website.
- Informative and in-depth articles on specific topics.
- Industry guides and reports to be a point of reference, a source from which to obtain continuous updates.
Let’s now move on to the next step: