Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram, and the various other social media platforms out there. Whatever your business is, reaching your customers, customers and readers depend largely on the ubiquity of social media sites.
But it doesn’t make sense to spend time and resources on cool Facebook posts and huge tweets if you don’t know how to effectively monitor their impact and influence. Counting how many followers you only have, tell a part of the story.
Getting the most out of the social media platforms you’ve chosen is as essential for your business as finding the right CRM system. That’s why we’ve selected five really useful social media analytics tools that will help you understand which of your posts work and which reduces thumbs.