10 Best (Free & Paid) Social Media Management Tools of 2021

Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram, and the various other social media platforms out there. Whatever your business is, reaching your customers, customers and readers depend largely on the ubiquity of social media sites.

But it doesn’t make sense to spend time and resources on cool Facebook posts and huge tweets if you don’t know how to effectively monitor their impact and influence. Counting how many followers you only have, tell a part of the story.

Getting the most out of the social media platforms you’ve chosen is as essential for your business as finding the right CRM system. That’s why we’ve selected five really useful social media analytics tools that will help you understand which of your posts work and which reduces thumbs.

A central hub for managing all your social media accounts covers a wide range of social media accounts.

Powerful data analysis capabilities help with customer supportSprout Social is probably first and foremost known as a one-stop-shop for managing and planning all your social media accounts through an easy-to-use platform.

It is handy for your company’s social media administrator when trying to juggle Facebook, Twitter, Pinterest, and others at the same time.

But it also acts as a powerful tool for data analysis. You can sort by various demographic and geographic measures to quantify which content works for which followers.

Sprout can manage multiple accounts and monitor keywords on all social media, so you know when your brand is being discussed.

It also helps your company respond to customers by directing messages to people within the organization who need to activate them.

Zoho Social offers an easy way to manage your brand on social media by providing a complete social media management platform.

In addition to managing multiple social media channels, there is also a publication calendar feature to see which messages have been scheduled for publication.

You can also monitor target keywords during conversations and allow team collaboration from a single dashboard.

Keep an eye on the social media terrain and robust social sentiment analysis covers a wide range of sources. The business plan has a dedicated account manager.

There are some social listening tools that we could have chosen for this list, but we went with the internationally renowned Brandwatch.

The Brandwatch Analytics tool puts your ears on the ground to intercept information that may be essential for your company from Facebook, Twitter, blogs, forums, news, and any other corner of the web.

The analysis of social feelings shows the tone of the data collected from the profiles with which you have connected.

It is easy to draw on relevant trends and themes that emerge from the Internet that could upset the balance in favor of your company.

We particularly like Brandwatch’s personal approach from the premium Enterprise plan, where you get a dedicated account manager who will provide you with tailored advice.

An extremely easy way to monitor the success of your marketing campaigns Intuitive analysis in real-time Integration with Google Analytics

Rather like Sprout Social above, Buffer is another handyman who allows you to publish on your platform and then analyze it.

One of its main plus points is how simple and straightforward it is to use while offering flexibility. The fact that it provides real-time analysis makes the impact assessment of your content instantly.

Use the “Post at the top” icon to compare different forms of content to see which works best for each network.

While the Buffer app also allows perfect integration of Google Analytics to monitor the success of your marketing campaigns.

If you fly alone, you can get Buffer free, while the reasonably priced Pro plan allows connections to 8 social accounts and costs only $15/mo * per month.

One-stop social media management tool for Everyone

Manage publishing programs Analytical analytics for performance Multiple integrations.

Hootsuite aims to provide an all-in-one platform for managing social media across multiple sites. As expected, there is an option to search and filter through existing social media to find brand mentions, insights, and demographic information.

Additionally, with Hootsuite’s plans, you can schedule posts from multiple profiles across multiple social media sites.

This helps ensure that all marketing campaigns are correctly planned and targeted when and where they are needed.

This is especially so when posts can be tagged to be sure to keep them in the right place to use them at the right time.

There is also an analysis function so you can track and measure your performance against the KPI indicators. Reports are customizable, so you can be sure to view and read the data you need and stay focused on that.

This is in particular because Hootsuite is designed to work with teams, not just individuals.

Numerous additions are also available, such as Asana, Slack, Mailchimp, Trello, and Zendesk, which allow you to work productively and efficiently when it comes to building marketing and communication campaigns on social media.

Three different plans are available, depending on the number of users required, with Professional, Team, and Business plans that allow 1, 3, or 5 users, respectively, as well as up to 10, 20, or 35 social media profiles to manage accordingly.

The growth of social media has led to an increase in apps and software to help companies monitor their presence and manage their involvement.

The goal is to save time by prioritizing the social connections you value most. You can also publish to a range of social media sites from a single dashboard, including Facebook, Twitter, Instagram, and LinkedIn. You can also track mentions on social media as well as engagement on social media sites.

Hubspot Social Media is a suite of social media management tools available in the Marketing Hub.

Snapchat was released in 2011, so there are relatively few marketing tools available for the platform compared to big names like Facebook and Twitter. The app works by creating short-lived “stories” with which users can interact.

Snaplytics is designed to help you manage it by taking snapshots of your Snapchat account and offering you Insights. The creators maintain groups of 20 accounts for each category, allowing you to evaluate the success of your account.

You can also use the library of content previously created by Snaplytics to view past efforts and see how users interact with them and repost them.

If you have a more sophisticated marketing campaign, Snaplytics also supports advance story planning for subsequent publications. You can organize stories with tags, allowing you to track them easily as your campaign grows.

The Snaplytics dashboard has been freely praised online for its elegance and the app’s ability to show marketing performance on a platform by platform basis.

There is a 14-day free trial, after which you need to contact the Snaplytics team for a quote. This is the only real criticism of the app, as a multi-tiered pricing structure would be more useful for marketers who work on tight budgets and deadlines.

StatusBrew offers another social media management platform for sales, marketing, and customer support teams.

In addition to campaign management, there are also reporting and analysis features to track your brand involvement and overall health. Also, numerous popular integrations are available such as Slack, Zendesk, Mailchimp, and Shopify.

Tweetdeck has become the essential Twitter management tool for many users of that platform. Provided directly by Twitter, it allows you to better filter messages from followers and provides a single dashboard from which you can monitor Tweets, messages, notifications, and trending hashtags. There are also search suggestions, links, and various settings to manage the monitored content.

Facebook Pages Manager is an app for Android and iOS that allows you to directly manage your Facebook pages from your phone or another mobile device.

This allows you to receive notifications, read and reply to messages, and connect Facebook and Instagram accounts. The app can also manage standard pages management features such as settings, performance, and scope.

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